Smiling Mind Smiling Mind
2018–2021



Scope:
Design

Animation

Publication Design

Digital Design

Web Design

Branding

App Design

Smiling Mind is a not-for-profit organisation focused on preventative mental health, with a strong emphasis on supporting young people. Best known for the Smiling Mind app—Australia’s #1 mindfulness app—they lead the way in accessible mental wellbeing tools.

During my time at Smiling Mind, I worked across a diverse range of projects including print design, animation, app assets, and even a full tram wrap. I held overall responsibility for the brand’s visual identity, helping evolve and refine it through the development of a distinct illustration style and a more cohesive look and feel.

Collaborated with brands such as Medibank, DULUX, BIC, Panadol, KPMG, MYOB, NSW Gov, VIC Gov and more.





Completed at:

Smiling Mind



Index ©2026 All Rights Reserved

I pay my respects to the traditional and ongoing owners and custodians of the land I live and work on, the Wurundjeri people of the Kulin Nation. 

I acknowledge that I live and work on land where sovereignty was never ceded. This always was and always will be Aboriginal land.


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